The owners of Company Car Today approached us as they were looking for software developers, with publishing experience, to support their business growth.
The Challenges:
- Data saved in different formats and different locations
- No real time access to data
- Limited access to data insights
The Strategy:
Perception SAS were selected as their software partner after a lengthy selection process. We created bespoke software to manage their sales and audience management and transferred all existing data over. Achieving a single customer view after having data held in different locations ensured they were able to take their data to the next level.
The Results:
- Ability to conduct in-depth cross analysis to increase their own ROI and ROI for their advertisers.
- Reduced duplication and collation of all data into a single customer view, allowing business processes to be streamlined.
- A fully joined up approach to data management resulted in significant growth.