Publishing software for independent magazines

Client: Automotive Media & Events Ltd

The owners of Company Car Today approached us as they were looking for software developers, with publishing experience, to support their business growth.

The Challenges:

  • Data saved in different formats and different locations
  • No real time access to data
  • Limited access to data insights

The Strategy:

Perception SAS were selected as their software partner after a lengthy selection process.  We created bespoke software to manage their sales and audience management and transferred all existing data over.  Achieving a single customer view after having data held in different locations ensured they were able to take their data to the next level.

The Results:

  • Ability to conduct in-depth cross analysis to increase their own ROI and ROI for their advertisers.
  • Reduced duplication and collation of all data into a single customer view, allowing business processes to be streamlined.
  • A fully joined up approach to data management resulted in significant growth.